This started life as a pun-based idea: the three kids would each have a speech bubble saying ‘Aaaar!’ and the tagline would be ‘Pirate School – the 3 Aaaars!’, which is meant to be a play on the 3 ‘Rs’ – reading, ‘riting and ‘rithmetic.
I think it still works on its own – after all, who wouldn’t want to be a trainee pirate (under the watchful eye of Edward Teach, of course – ba-dum-dum-psshh)?
Home to tea-drinking dinosaurs, high-fiving lycanthropes, garrulous yaks and shifty-looking reindeer, Helicon Hill is the work of John Hughes, a designer and publisher based near Bristol in the U.K.